Meet the Founders

In 2010, SOL founders Vishal Naithani and Sachin Chauhan set out on a mission to bring ethical integrity to a marketplace saturated with inequality, abuse and dirty cotton.

The two friends decided that in order to fulfill their dream of creating textiles with integrity, they would need three simple ingredients: organic cotton, equality for all employees, and people who really know about cotton.

“I can’t help but think about the people making those products. Who are they? What are their working conditions? Are children involved? How can I be sure? How can my customers be sure?”

–Vishal Naithani, Co-Founder

“Affordability is the tipping point. It promotes access, which in turn creates demand and conversion to organic cotton. It creates a symbiosis in which everyone wins: the farmer, the consumer and the earth.”

–Sachin Chauhan, Co-Founder 

our beliefs

Sustainable, Organic, Fair, Transparent.

SOL means we only use the finest 100% organic long-staple cotton, grown from non-GMO cotton seeds. That means our customers enjoy the highest level of comfort without compromising our commitment to better farming practices that reduce our carbon footprint, conserve and protect drinking water and keep us all safe from harmful chemicals.

how we got here

The Long Journey

On the Right Foot

After searching a database for organic textile suppliers, the founders contacted hundreds of factories and ran them through an extensive list of non-negotiable requirements. These included second-party certification by FLOOeko Tex and Fair Trade. Their exhaustive, educational search yielded three contenders in India. So they hopped on a plane and visited them. Surprise!

Fair Labor

One factory had everything they were looking for: a transparent supply chain from farm to factory to fabric, using only non-GMO, certified raw 100% organic cotton, manufactured in a FLO-certified factory. Everything felt great—especially the superior comfort and quality of the fabric.

No Child Labor, Ever

That means our factory partners make a living wage, and do not employ children for labor. We’re working with proven partners in India that invest in the health and well-being of women and children, and we’re committed to eradicating child labor.