Reinvigorating the Concept of Purchasing Power


April 14, 2016


Gentle Revolution : Reinvigorating
the Concept of Purchasing Power

Effective consumer action begins with understanding not only what you’re buying, but also what you’re buying into.

When you choose to purchase pesticide and herbicide free, non-GMO seeded cotton, you promote environmental and social justice, and you contribute to a revolution that has lasting, transformational impact.

This is a “gentle” revolution because it is driven by a simple commitment to making educated and ethically informed purchasing choices. This paradigm shift can be accomplished , through simple actions of purchasing organic clothing and environmentally friendly household goods whenever one can.

“Conventional Cotton”—which makes up 99% of cotton grown worldwide—uses up to 25% of the world’s pesticides, while only taking up 2.5% of worldwide cultivated land.


Why is this a problem?

According to the World Health Organization, up to 20,000 deaths each year are caused by pesticide poisoning, and up to 10,000 farmers each year die of cancers and complications probably due to pesticide contamination and the inhalation of pesticide fumes used in conventional cotton cropping.

Aldicarb—an insecticide that is poisonous to animal and wildlife is used by cotton farmers in 25 countries, including the U.S. In 16 US  states, Aldicarb has contaminated the groundwater—and that’s just the figure reported! In fact, stopping use of this insecticide is so critical that the EPA has set a target to phase it out by 2018.

The world created by chemical cotton is one where farmers suffer, the soil languishes from contamination, and consumers are continually inundated with harmful GMO products. In fact, chemical cotton is one of the top 4 GMO crops grown worldwide.


The market must answer to you!

Sustainably-grown organic products provide us with game-changing opportunities to make a real difference through our purchasing power.

Well-informed and ethical choices inspire others to follow suit. Choice by choice, we change the narratives that coordinate our individual and collective actions—and this is real power that makes a real difference.

We want to empower you with affordable alternatives to making conscious choices. Purchasing Fair Trade and Organic cotton products sustains our environment and our communities.

So please stay posted to this blog as we further explore how fair trade organic cotton can make a tremendous positive impact in all our lives.

Impact Fact!

A simple act of purchasing an organic cotton t shirt reduces approximately ¼ of a pound of pesticides which are harmful to people and the planet.



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